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Bio

 

BRAND
STRATEGY

I was once asked the question, “what is your why?” For me, it has always been a passion for people — to create businesses & brands that push the boundaries of their industry, connecting with their consumer in a mutually beneficial way, and helping other entrepreneurs solve problems. As my wife has often told me, “I’m a fixer”.

I actually began my creative, marketing & advertising journey by interning for young entrepreneur doing sales calls and I mean the “crack open the yellow pages and start dialing” sales call grind. After a few weeks with little success from my cold calling, I identified that by utilizing strategic print collateral and web design we could begin receiving inbound sales opportunities. So, every evening after the yellow-page sales day ended, I taught myself how to design supporting assets and just as I suspected, it worked like a charm. What I did not see coming was that those learned skills were actually creating a new trajectory that, over the last 15 years, has allowed me the privilege to work alongside many local and national brands, as well as start 9 unique brands of my own (with a select few loyal partners).


9+
BRANDS
CREATED

CURRENT & PAST OWNERSHIP


DIGITAL / BRAND / AGENDY

CHURCH BOOST

ALWAYS NOON

RORAH 2.0


REAL ESTATE / LEASING

HISO



12+
YEARS
LEADING

RECENT EXPERIENCE (2015 TO DATE)

 

MARKETING DIRECTOR

THE FALLS EVENT VENUES - 2 YEARS


CHIEF CREATIVE OFFICER

STORM MAKER MEDIA - 1 YEAR


VP OF STRATEGY

EVEN STEVENS SANDWICHES - 1.5 YEARS


CHIEF OPERATING OFFICER

STORM MAKER MEDIA - 1 YEAR


 

PARTNER & OWNER

RORAH & R2.0 - DIGITAL AGENCY - 5 YEARS

THE MCHENRY RESTAURANT GROUP - 4 YEARS

CHURCH BOOST - DIGITAL AGENCY - 3 YEARS

HISO - REAL ESTATE GROUP - 1 YEAR